About us
We started Lendela in 2018 with a simple goal: to make access to credit fair and transparent for all.
Our mission is rooted in the early life of our founder, Nima Karimi. Growing up in Sweden as an immigrant, he saw firsthand how conventional financial institutions create inequality, shutting out deserving people when they needed financing most.After a decade in fintech, he founded Lendela — a platform built to make borrowing simple, transparent, and fair for everyone. Through our reverse auction model, we flip the script: instead of borrowers chasing lenders, loan providers compete to offer personalised loan options that truly meet each customer’s needs.
In 2018, Lendela’s story unfolded as Nima brought his mission from Sweden to Singapore to make fair borrowing a reality in Southeast Asia, joined by his ex-colleague Axel who shared the same vision.
Lendela entered Hong Kong in 2019, taking a bold step into one of Asia’s leading financial hubs to bring fair and transparent borrowing to more people across the region.
Lendela secured an oversubscribed US $5 million Series A round in 2023 from regional investors. The funding fueled regional growth and product advancements, moving the company closer to making fair finance accessible for everyone in Asia Pacific.
Lendela launched a new TV commercial in Hong Kong, addressing the overwhelming number of personal loan options and the complexity of application processes. It highlights the advantages of Lendela's loan matching service, conveying the core message that borrowing can be simple and straightforward.
Lendela partnered with credit reference agency TransUnion to launch the “Stay Smart, Stay Ahead” campaign, introducing a free credit-checking tool that doesn’t affect users’ credit scores. The initiative enhances access to credit information and empowers consumers to make smarter, more personalized financial decisions.
Mission
At Lendela, we want to simplify the right financial decisions and enable financial access for all. We’re all about bringing transparency to lending, because we’ve seen what it can do for consumers when they have fairer access to loans. With our unique reverse auction model, we’re enabling a safer, cheaper, and more equitable lending space for all.
We know borrowing can feel stressful and lonely, which is why we make it easy
Apply once and get matched to loan offers from multiple financial institutions. No repetitive forms, no chasing follow-ups, just faster access to options that fit your needs.
Through our reverse auction model, financial institutions compete to offer you their best deals. Compare all loan offers easily and choose what works best for you.
Applying through Lendela doesn’t impact your credit score. Explore and compare loan offers safely — and check your credit standing for free before you apply.
Our customer success team is with you at every step, providing guidance and support so you can secure the right loan, right on time.
Read what over 300,000 customers have to say
They replied super fast even on a Sunday. They gave me a quote the same day and the money was in my account by Monday. Grateful!
Andy
I'm really thankful for the platform's help. They followed up with me every step of the way.
Ho Lam
Thank you to the Lendela platform, especially the kind help of the customer service, for helping me successfully obtain a loan.
Terrence
Comprehensive platform, many offers, fast service, and great customer support attitude.
Jaco Chu
Thanks to the fast and efficient customer service. They patiently addressed my concerns and provided suitable advice and suggestions, allowing me to get my funds quickly.
Haitong Bai
Lendela was really helpful. I was matched with a financial company very quickly and successful got a loan. The customer service is very responsible and polite. Positive 👍👍👍
My Kwan
This platform is convenient and fast. From application to completion, it was all done in one afternoon, with a dedicated support person handling everything. Thanks to the customer support for being polite, professional, and efficient!
閃電球
Very good 👍 Process is very convenient, quick and helped me a great deal. Thank you to the customer support team for helping me 🙂
呀石仔
Super quick service, especially the customer support who patiently answered my questions and proactively followed up on the progress. Very helpful, highly recommend!
Oncheung Lai
The customer support was really helpful, proactively finding many offers for me to choose from. They were very polite throughout the process, and the approval was quick.
Cheuk Fu So
Convenient and fast process, customer support was easy to communicate with.
Tsz Hin Zheng
The matching process was really fast and genuinely helpful, customer service had a great attitude.
Yau Wing
Founder & Chief Executive Officer
Established Lendela in 2018, leveraging years of experience from leading Swedish fintechs Lendo and Zmarta, and a strong background in online brokerage and insurance.
Deputy Chief Executive Officer
Joining Lendela from the Nordics as Chief Marketing Officer in 2018, Axel comes from a marketing background having served in multiple leadership roles across various marketing areas.
Chief Financial Officer
Finance executive with leadership roles at GE, Intuit, and PayPal, and recent track record in scaling venture-backed startups across Southeast Asia.
Chief Technology Officer
Over 15 years experience in tech startups. Formerly pitchIN CTO, launched Malaysia’s first Equity Crowdfunding secondary market, and Initial Exchange offering platform.
General Manager, Hong Kong
Over 10 years of experience in fintech, consumer startups, and banking, leading business growth, partnerships, and strategic initiatives.
Country Manager, Singapore
Commercial leader with 15+ years scaling high-growth platforms in Singapore, across sales, operations, and P&L, including leadership roles at Carro, Grab, and Unicorn Limo.
90 Connaught Road Central, Sheung Wan, Hong Kong
+852 2301 5609 / 9639 6547
176 Orchard Rd, #05-05, Singapore 238843
+65 8303 4773